J. Walter Thompson (JWT), the global advertising agency, in its recent green consumer study ("The Recession and its Impact on the Environment") found that "... some of the terms we use to talk about being green ... are not clear to consumers, or even defined at all." JWT cites, for example, significant confusion over the terms environmental, going green and sustainability.

Dont Let Summer Weather Turn Your Skin To Leather!

Every year, we become increasingly excited when summer rolls around, but do we really take the time to assess the increased hazards to our skin? May is Melanoma month and the perfect time for those of you who love the summer sun to take a moment to learn about the potential dangers to your skin, and find out what you can do to prevent future damage.

Most reasonable people want to do one thing with a dirty diaper: get rid of it. Which largely explains why disposable diapers have become a roughly $5.7 billion business. So it may come as a surprise to learn that cloth diapering is making a comeback.